Alflorex Voted Best Digestive Product at OTC and Product Retail Awards 2019

Image curtesy of Irish Pharmacy News.

Image curtesy of Irish Pharmacy News.

The Irish OTC & Product Retail Awards for 2019 were presented on the 8th of March in Dublin. Over 150 industry, trade and pharmacy professionals from across the Irish OTC sector witnessed awards presented across 22 categories, which ranged from Best in Women’s Health to Best Irish Brand Product.

PrecisionBiotics were celebrating after their product, Alflorex®, won the title of Best Digestive Product 2019.

The OTC & Product Retail Awards are the only industry awards, specifically recognising and showcasing the leading manufacturers, companies and their products within the OTC market.

They provide the platform from which product innovation, marketing, training and education and value to customer is celebrated and highlighted.

Research has shown that the OTC sector within Ireland continues to innovate. With more and more consumers focusing on the buzz word of the moment- ‘self-care’- the over-the-counter market is indeed the jewel in the crown of Ireland’s community pharmacy sector.

With a greater emphasis being placed on self-care and self-medication, so is the emphasis placed on consumers and patients to ensure they select products that are safe and effective for their needs. PrecisionBiotics supports pharmacists with products that are supported by gold standard clinical data and PB expertise in development and production.

The Awards are hosted by leading pharmacy publication, Irish Pharmacy News. Managing Director Natalie Maginnis commented, “Our judging panel was comprised of Ireland’s leading pharmacy professionals from multiple and independent pharmacies, as well as pharmacy buying and symbol groups. For the manufacturers and companies who had products entered and shortlisted, these are the key people they want to hear their product’s message, and to be able to pass it on to the end-user – the consumer. Huge congratulations to all those who were finalists, and to the winners themselves.”

Commenting on the award, Colm O Sullivan, Head of Communications at PrecisionBiotics said ‘This award for Alflorex® is a great endorsement by Irish pharmacists. We feel it recognises the difference that Alflorex® makes to the daily lives of thousands of Irish people and we are delighted to have been recognised by these awards 5 years in a row.